The overall strategy stays the same in every case. When marketing an event you first must think about your audience and the demographics. Then you must think about how you can reach your audience. The last part is really immersing yourself in someone who would attend a horse race to find out what makes them tick and ultimately what will get them in the door making bets on the race. If you follow this general guideline laid out below then I guarantee you that your horse race event will be a great success.
Step One (Research)
In this step, we are looking for the demographics of people who will attend a horse race and ultimately make bets and spend money. In this first step, we are focusing on getting age, gender, ethnicity, likes, dislikes and everything in between. The more information you collect in this step the better. You may not need all of the information but it will allow you to put yourself in the audience’s shoes when you are crafting your marketing content to bring them in the door. Make sure to spend some quality time putting this together and making sure the conclusions of the data are correct so you can move on to step two.
Step Two (SEO)
In this step, we focus on reaching the audience. Where do they hangout and how do they look for our establishment. The best place to start is SEO. If your racing establishment is not showing up in the search engines then you will need to get together with an expert to work on your search engine optimization. This will help the events attendance and raise awareness all by itself.
If you were to just do this you could stop here and not do another thing. The reason for this is because everyone uses Google to solve their problems and find solutions so if you are going to get in front of audiences in this day and age then this is a one stop shop. For more information about this you can check out this guy, he is the best SEO expert in Michigan
Step Three (Think Of The Buyer)
In this step, you will need to really sit down and think about the people that are coming to the race track. This is where you think about the persons day to day routine and how they feel when they walk through that door. Ask yourself questions like “the feeling each person gets when the race starts and concludes?”. The rush each person is getting if they are about to win or lose and the thought put into the strategy of picking the right horse. These are the little things that will help every marketing strategy and ultimately raise conversions.
In conclusion, you should first get some information like demographics about your audience. The next step is to make sure you go see a Search Engine Optimization specialist to help you plan out your exposure and help your business in the long-run as well. The very last piece is to take the time to get into your customers head and feel their emotions help construct the final pieces fo your strategy. If you follow these steps then your event will be very successful. I hope you found this useful!